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Marketing

Taste of paradise

According to various reports published in recent years, the demand for rum in the UK is set to continue to grow. An article published by The Spirits Business in 2022 reported that: “The UK is the third-largest rum market in the world and is valued at £1.17 billion (US$1.47bn), according to a new report by […]

High West Distillery, Wanship, Utah, UT, winter, bourbon, rye, double rye, whiskey, new labels

Go West

When running a drinks magazine, along with being sent myriad press releases, you also get invited to a growing number of product launches, tastings and industry events. The most recent invitation came from High West Distillery’s UK PR agency who had organised a product launch that we were invited to. Unfortunately, we didn’t think we […]

What’s your poison?

Fresh to market is Toxin, a new range of social media-driven drinks aimed at students and the young adult market. The new brand is a joint venture between instagram and TikTok influencer, Rufus Rice, and The East Coast Cocktail Company. When celebrities or high profile personalities launch their own products, fame will only get you […]

Brilliantly simple

The OST Tipple Top Drinks Measure (TTDM) is a remarkably simple and unique concept. The essence of the product is a 25ml measure that has been incorporated into stylish bottle tops, which have been designed to replace those supplied with bottles of spirits. David Ostick, the product designer, wanted to create something that would help […]

Best of both worlds

On Saturday 4 May VA Distilleries, a renowned Sri Lankan distillery, will be launching a range of spirits at the Best Western Premier Dover Marina Hotel & Spa. This will be the first time that that VA Distilleries’ products will be available in the UK, which include VA King Coconut Vodka, North Coast Arrack and […]

London Wine Competition results

The results of the seventh international London Wine Competition, which took place on 18/19 March, are now in. The competition has become established as the world’s most relevant wine competition, where wines are judged on their quality, value and packaging.; the professional panel of judges included some of the most esteemed and highly-regarded professionals in […]

The art of the rebrand

We were approached by the UK-based PR agency looking after Belgian Owl, a Belgian distillery based in the region of Hesbaye, producing a range of authentic, Scottish-inspired whiskies.  The focus of the agency’s approach was that the distillery had undergone a major rebrand and we were invited to run the story. We agreed and we […]

Alexandrion’s winning formula

At the recent World Whisky Awards 2024, Carpathian Single Malt Whisky was awarded a gold medal and won the top accolade in the single cask, single malt category; it was also named as the winner in the Country category. The Alexandrion Group has also announced a unique collaboration with Mexican tequila house, Casa Aceves, who […]

Handmade heaven

When asked if we wanted to sample some handmade Belgian chocolate truffles, filled with a delicious chocolate ganache and Warwickshire Gin Company’s very own gins and rums, the answer was unequivocal: ‘yes’. The stunning truffles are a collaboration between two south Warwickshire businesses – Warwickshire Gin Company and Dale’s Handmade Ltd. The gin truffles, made […]

Back to the future

When Purity Brewing Company, the award-winning brewery based in Warwickshire, announced a historic licensing partnership with English Heritage, we were intrigued. Having contacted their PR agency, as we had already covered the news of this unique partnership, a box of six beers arrived at the office and appetites were whetted. The range comprises a 4% […]