Skip to content

Archive for:

Marketing

London Wine Competition results

The results of the seventh international London Wine Competition, which took place on 18/19 March, are now in. The competition has become established as the world’s most relevant wine competition, where wines are judged on their quality, value and packaging.; the professional panel of judges included some of the most esteemed and highly-regarded professionals in […]

The art of the rebrand

We were approached by the UK-based PR agency looking after Belgian Owl, a Belgian distillery based in the region of Hesbaye, producing a range of authentic, Scottish-inspired whiskies.  The focus of the agency’s approach was that the distillery had undergone a major rebrand and we were invited to run the story. We agreed and we […]

Alexandrion’s winning formula

At the recent World Whisky Awards 2024, Carpathian Single Malt Whisky was awarded a gold medal and won the top accolade in the single cask, single malt category; it was also named as the winner in the Country category. The Alexandrion Group has also announced a unique collaboration with Mexican tequila house, Casa Aceves, who […]

Handmade heaven

When asked if we wanted to sample some handmade Belgian chocolate truffles, filled with a delicious chocolate ganache and Warwickshire Gin Company’s very own gins and rums, the answer was unequivocal: ‘yes’. The stunning truffles are a collaboration between two south Warwickshire businesses – Warwickshire Gin Company and Dale’s Handmade Ltd. The gin truffles, made […]

Back to the future

When Purity Brewing Company, the award-winning brewery based in Warwickshire, announced a historic licensing partnership with English Heritage, we were intrigued. Having contacted their PR agency, as we had already covered the news of this unique partnership, a box of six beers arrived at the office and appetites were whetted. The range comprises a 4% […]

Batemans brewery celebrates 150 years in business

Batemans Brewery’s new look

2024 is the year that Batemans Brewery celebrates 150 years in business, and along with the wider company celebrations, the directors decided to refresh the company’s branding and pump clips. The company, which has been a continuous presence in the village of Wainfleet, Lincolnshire, started from humble beginnings in 1874. For 150 years the company […]

Wind in their sails

Windmill Hill Brewery, the multi award-winning micro-brewery based in Leamington Spa has opened a new taproom marking the latest chapter of their journey. The owners are looking forward to welcoming visitors to the new-look venue, situated underneath the arches at Victoria Business Park, which has been transformed with new custom booth seating, a six-line keg […]

Abelon toasts the London Competitions

Abelon — an organic grape spirit — is a 100% certified organic distillate of a single variety of hand-harvested grapes and produced in a micro-distillery in Greece. Distilled in copper alembic stills, in optimum conditions, the resulting distillate has an unparalleled flavour and distinct aroma; it is then aged in new French oak casks, tailored […]

Honey, I shrunk the gin!

At Hand Crafted Drinks Magazine we hear about new product launches all the time and we’re fortunate to be on the mailing list for an increasing number of producers and marketing agencies; we receive beers, wines and spirits that come in all shapes and sizes. But, we’ve never received a drink that has been reduced […]

Boost for Badger Beers

Outland, the craft beer range from leading independent brewer Badger Beers, is going to be stocked at 400 Tesco stores from mid-February. The deal, covering three beers from the range, is a major fillip for Outland’s brand awareness, which includes the first ever off-trade listing for their West Coast IPA. The three beers to be […]