Scotland’s only Scotch whisky cream liqueur brand, Magnum, is made with single malt Scotch whisky, which delivers a silky smooth indulgent experience. We were sent a full size ‘bottle’ of Magnum, which is in fact a stylish stainless steel flask, which is designed to be reusable and recyclable. It also keeps the liqueur chilled at […]
LSC 2025
The 8th annual London Spirits Competition, which will take place on March 26 and 27 in 2025, is open for entries. Brands looking to get international credibility and product feedback from leading trade buyers, are encouraged to enter the competition, which offer great marketing and new business opportunities for producers and brand owners around the […]
Interview with Sid Patel
Hand Crafted Drinks Magazine is proud to be one of the media partners of the annual London Competitions, which incorporates the London Spirits, London Beer and London Wine competitions, which launched in 2018. As the competitions are now entering their eighth year I was keen to interview Sid Patel, the founder, to understand the challenges […]
Loyalty pays
According to a recent report, alcoholic drinks producers are losing out on over £27,000 a year by failing to secure repeat sales. The report, which focused on small and medium-sized producers (manufacturers, wholesalers and distributors) across the alcoholic drinks sector, found that they could unlock an average of £27,575 in repeat sales by building customer […]
Indie Beer campaign
The Society of Independent Brewers & Associates (SIBA) has recently launched their Indie Beer campaign to help consumers to identify independent breweries and producers. As explained on The Morning Advertiser’s website, 75% of consumers don’t realise that international brewing conglomerates are marketing some of their brands as though they have been produced by independent craft […]
Gen-Z eschews alcohol
A recent survey conducted by Moonpig found that Gen-Z* prefers alcohol-free meet-ups with friends. The survey, which polled over 2,000 people, found that over one in five younger Brits (22%) are significantly more likely to socialise in settings that don’t involve alcohol, several times a week. These findings are in stark contrast to the one […]
Go West
When running a drinks magazine, along with being sent myriad press releases, you also get invited to a growing number of product launches, tastings and industry events. The most recent invitation came from High West Distillery’s UK PR agency who had organised a product launch that we were invited to. Unfortunately, we didn’t think we […]