Hand Crafted Drinks Magazine has become a media partner for the forthcoming events, the London Wine, London Spirits and London Beer competitions.
We are working to promote and support the three UK-based international events, which look to recognise, reward and help promote drinks brands that have successfully been created to identify with and target specific drinkers.
For any beverage brand to earn its place on a retailer’s shelf or a restaurant’s menu – and then vitally remain there – they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.
That is why these competitions are different. They single out and shine the spotlight on those drinbks brands that consumers really want to buy and have a clear market value for trade buyers.
A competition that will judge the products in three key areas:
- Their quality
- Their value for money
- Visual appeal
To be an award winner companies need to produce high quality drinks that offer both the trade and the consumer great value for money, and they need to look good and truly stand out on the shelf and on the back bar.
The winners also much be commercially relevant and offer drinks that buyers (whether they work for a supermarket, specialist drinks retailer, casual dining or upmarket restaurant) the reassurance that the winning drinks are what their customers will want to buy.
Winning brands and companies will receive either a gold, silver or bronze award and will be supported by a strong consumer awareness campaign, particularly through social media channels and drinks apps, to promote and celebrate their products.
The three competitions have been created exclusively by the Beverage Trade Network, the US drinks events, services, business, and publishing group dedicated to helping drinks producers and brand owners get closer to the buyers, distributors, and retailers that can bring their products to market.
For more information about the Beverage Trade Network visit their website