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New wines from Andrew Peace

Andrew Peace has expanded its UK portfolio of Australian wines, with six new product lines. The entire range will also benefit from two design propositions – Andrew Peace Black Label and Andrew Peace White Label – distributed by Kingsland Drinks.

Andrew Peace Black Label includes two new lower ABV wines: Shiraz (11%) and Chardonnay (11%), available in 75cl bottles and 2.25-litre bag-in-box (BiB) formats. Andrew Peace White Label includes the brand’s existing, popular Signature Shiraz and Chardonnay (75cl bottles), whilst introducing both wines in the 1.5-litre BiB format.

The launches offer consumers a genuine choice of red and white wines made in the same style and to the same quality as the producer’s existing range – with taste, quality and craftsmanship at the centre – a culmination of four generations of winemaking, but at different alcohol volumes and new formats.

Commenting on the new range of lower-ABV wines, Pete Fairclough, senior brand manager at Kingsland Drinks, said: “Value and quality reign supreme for UK consumers who, more than ever, are watching their spend.

“By bolstering the core Andrew Peace range with lighter options, and expending the format that consumers can buy into, we’re hitting multiple pressure points for the consumer. They can buy expertly crafted, reputable, and tasty wine in a way that suits their lifestyle.

“We know that many consumers are moderating their drinking, while also looking for more sustainable brands to back with their spend. Andrew Peace is perfectly positioned to meet the consumer head on.”

Andrew Peace wines are made to the highest quality, achieved via expert vineyard management – including clever vineyard selection, reducing irrigation to create very low yields – and early ripening with high flavour concentration at lower sugar level; the family also cold soak grapes to extract soft fruit flavours and aromatics and only use free run juices and gentle pump overs

Andrew Peace, of Andrew Peace wines, is equally delighted to announce the new range of wines: “We are proud to introduce our new wines to the UK retail market and extend our expertise to lower ABV wines, while maintaining the alcohol levels in our existing, popular range.

“By introducing Andrew Peace wines in bag-in-box formats, we’re able to offer greater value for money, continue to build on our sustainability credentials and stay true to our heartland; beautifully crafted wines that taste great.”

During the autumn of 2023, the entire Andrew Peace range will be supported by a fully integrated brand campaign comprising PR, advertising, social media activity and influencer engagement, which will focus on the brand’s place at the heart of feel-good moments.

The full range of Andrew Peace wines are available to retailers now via Kingsland Drinks Group. Contact for more information.

Categorized: Marketing, New Product