Irish Whiskey liqueur, Shanky’s Whip, has signed a new distribution deal with global drinks distributor Amber Beverage Group, a move which signals the brand’s increasingly global appeal
Shanky’s Whip is distilled in County Cavan and then blended and bottled by Shanky and Shireman in Ireland. The whiskey liqueur is perfectly positioned to bridge the gap between Irish whiskey and liqueurs – two prominent, growing categories.
Using a blend of Irish spirits and aged pot still whiskey, Shanky’s Whip (33% ABV) uses the natural flavours of vanilla, infused with caramel to create a dark and distinctive spirit that is creamy and smooth, with buttery, vanilla notes and a sweet spice and butterscotch finish with long Irish whiskey notes.
Shanky’s Whip has become a staple for bars around the world through its use in classic cocktails such as the Espresso Martini and the Old Fashioned, but it is equally popular served over ice for sipping and is included on shot menus.
Commenting on the brand’s antipodean expansion, Tim Dunlop, commercial director for Shanky’s Whip said: “Our partnership with Amber Beverage Group will take our distribution footprint to the next level and play an intrinsic part of our growth ambitions in Australia.
“Shanky’s sits in a unique place in the market; it boasts the quality credentials more discerning consumers expect from an Irish whiskey, coupled with the accessibility of liqueurs and a well-developed, fun brand proposition.
“We expect it to take its rightful place on shelves and bar backs in the coming months, as our partnership starts to take flight.”
Tanya Mah, head of marketing at Amber Beverage Group, was equally positive about the partnership: “Shanky’s Whip will benefit from our nationwide distribution network in Australia, which includes local representation in all states.
“In the year ahead we’ll be firmly focused on growing the brand in major and specialist retail outlets and hospitality venues while encouraging trial.”
At Hand Crafted Drinks Magazine we are always delighted to see brands reach new markets and we wish Shanky’s Whip every success in Australia.
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