Harviestoun Brewery is celebrating its 40th anniversary with a national roll-out campaign, which launches on National Beer Day (15 June).
Based in Alva, near Stirling, Harviestoun has been brewing in the shadow of the Ochil Hills since 1983, long before craft beer became popular in Scotland.
To mark four decades as a pioneering producer and a modern craft classic, Harviestoun has chosen National Beer Day (an annual event that celebrates everything related to beer) to announce its plans to roll-out its products.
The campaign will include launching two new beers, competitions and pop-up beer tasting events across Scotland and in London.
One of the two new products is Harviestoun’s new lager will be on sale from the summer; the other new product is its limited edition 40-year-old expression of Ola Dubh will be launched as a collector’s piece later in the year. Both new products will be available to buy directly from Harviestoun’s online shop and at selected stores across Scotland.
Harviestoun’s master brewer, Amy Cockburn, and her all-female brew team have been tasked with creating the two new beers as part of this year’s celebrations to mark four decades of craft brewing excellence.
Commenting on Harviestoun’s significant anniversary, Amy Cockburn said: “We’re really excited to be marking National Beer Day Britain by revealing our plans for a nationwide 40th anniversary campaign.
“This is a significant milestone in the evolution of Harviestoun as a pioneering producer and modern craft classic. We’ve been brewing since the early 1980s and have been crafting beer long before it became a popular trend, but we’re continuing to innovate and develop our product range.
“We’re now planning to pay tribute to Harviestoun’s legacy and brewing history in the best way we know, with the launch of two exciting new products for 2023. Our new lager will go on sale this summer and our limited edition 40-year-old expression of Ola Dubh will be launched as a collector’s piece later in the year.”
Harviestoun is a pioneering producer of high-quality craft beer and lagers, including its most famous award-winning beer, Schiehallion (pronounced she-hal-ion) pilsner, which is named after a well-known mountain in Perthshire.
The brewery currently employs 12 people, including Amy Cockburn, who has been with the company for 15 years. Amy and Lisa Matthews (junior brewer) make a formidable all-female brew team.
For more information about Harviestoun: https://harviestoun.com
For more information about Beer Day Britain: www.beerdaybritain.co.uk