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New formats drive expansion

Shanky’s Whip has added three new formats of its Irish Whiskey Liqueur to its range in the UK, including 350ml, 1 litre and 1.75 litre bottles, which are now available to drinks retailers and hospitality operators now through Craftwork, the company’s distributor.

Each variant supports critical pillars in Shanky’s Whip’s global expansion strategy; the full global range now compromises of 50ml, 350ml, 375ml (not available in the UK), 700ml, 1 litre and 1.75 litre bottles.

Distilled in County Cavan, and blended and bottled by Shanky and Shireman under bond in Ireland, Shanky’s Whip is perfectly positioned to bridge the gap between Irish whiskey and liqueurs – two prominent, growing categories.

Its versatility has been intrinsic to its success. It elevates classic cocktails, can be enjoyed as one half of the ultimate Irish duo (a shot dropped in a pint of Guinness) and is earning its place as a digestif, served neat over ice and is also appearing on shot menus.

Using a blend of Irish spirits and aged pot still whiskey, Shanky’s Whip uses the natural flavours of vanilla infused with caramel to create a dark and distinctive spirit that is creamy and smooth, with buttery, vanilla notes and a sweet spice and butterscotch finish, with long Irish whiskey notes.

Commenting on the expansion plans Tim Dunlop, commercial director at Shanky’s Whip, said: “Now available in over 50 markets, Shanky’s Whip has rightfully earned its place on shelves and back bars around the world.

“With the launch of the new formats, which are suited to individual sectors and markets across the industry, we’re broadening its appeal even more. We’re in a period of significant investment for Shanky’s Whip and its success is testament to its striking brand proposition, quality liquid and unique offering.”

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