Scotland’s only Scotch whisky cream liqueur brand, Magnum, recently doubled its national distribution following a deal with the Co-op in Scotland.
From its new dedicated production centre in Fife, over 500 litres of Magnum are now on the shelves in over 50 selected Co-op stores around the country, including key tourist hotspots in the Highlands and Islands, Bute, Arran, Tiree, Orkney and the Scottish Borders.
Magnum has quickly established itself as the only cream liqueur exclusively crafted and bottled in Scotland using single malt Scotch whisky from Speyside.
Its premium ingredients and contemporary design set it apart from traditional liqueurs; its smooth, creamy caramel notes complement the single malt Speyside whisky, producing a balanced taste with a warming ginger-led finish.
Magnum is contained in a unique, stainless steel flask, which is designed to be re-usable and recyclable. It also keeps the liqueur at the optimum temperature, without the need for ice.
Edinburgh-based Hemisphere Brands is the global agent for Magnum and manages the brand, from production planning through to the strategy for market entry, as well as implementing the sales, marketing and distribution plan.
Commenting on the deal with the Co-op, Lee Schofield, a director responsible for Magnum, said: “Magnum really is going from strength to strength this year. Not only have we just launched the only global production and bottling centre of its kind in Scotland, but we’ve now just doubled our distribution with Co-op across Scotland.
“By teaming up with Co-op, we’ve carefully selected key retail outlets to help reach local communities in the Highlands and Islands, Bute, Arran, Tiree, Orkney and the Scottish Borders. These popular tourist hotspots will also help introduce Magnum to UK and international visitors who are looking for a truly authentic Scottish product and souvenir to take home.”
Located at Kirkcaldy in Fife, Magnum’s dedicated new cream production facility and partnership with logistics provider QAS is already distributing the product across Scotland, the rest of the UK, Canada, the United States and South Africa. The latest automated technology produces around 40 bottles of Magnum every minute, which will help ensure that supply always meets demand.
Since winning the World Curling Championships in 2023 and the Europeans in 2024, Scotland’s world champion curling stars, Team Mouat, has been the official brand ambassadors for Magnum. Team Mouat is led by Edinburgh-born skipper, Bruce Mouat and includes Hammy McMillan, Grant Hardie and Bobby Lammie.
For more information about Magnum, visit their website