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Don’t worry, be hoppy

November 2023 marks the tenth anniversary of Hop Hideout, an award-winning Sheffield-based beer shop and tasting room. Owned by Jules Gray, Hop Hideout is one of just a handful of female-owned beer shops in the country.

Jules has planned a weekend of celebrations starting on Friday 10 November, which will include the launch of their Thornbridge Brewery collaboration beer and a ticketed party on Saturday 11 November.

Commenting on celebrating a decade in business, Jules said: “It’s a real pinch me moment to collaborate on our tenth anniversary beer with Thornbridge.

“When I first moved back to Sheffield, in 2011, and before Hop Hideout started in 2013, this brewery was our go-to for beer and ten years later still is.

“So, we’re thrilled to announce this collaboration. To brew a beer with Thornbridge for Hop Hideout’s celebrations is honestly a dream come true and feels like a very full circle moment to complete this decade.”

The new beer has been crafted to be an easy drinking, hazy pale ale full of tropical and citrus hits from Cashmere, Idaho 7 and Simcoe hops, with a base of Maris Otter and plenty of flaked wheat and oats, along with California ale yeast completing the fermentation.

The new beer celebrates Jules Gray’s decade of achievements, which includes becoming a new mother and continuing to drive Hop Hideout forward. The beer is named Diamond Day and references folk singer Vashti Bunyan’s 1970s classic, a song which Jules often plays to her daughter.

Simon Webster, CEO and co-founder of Thornbridge, commenting on the new beer said: “Hop Hideout is a jewel in the crown of the Sheffield beer scene; they have supported us since first opening and it is great to see them celebrate their tenth anniversary. We’re proud to be part of the festivities having worked on this collaboration brew together.

Hop Hideout, which launched in 2013 as a ‘labour of beery love’ by beer professional Jules Gray, was one of the first ‘drink in’ beer shops in the UK. Today they stock over 200 chilled beers available to browse, to enjoy in store or take home – including four fresh rotating draught taps.

Jules Gray is passionate about Sheffield, good causes and making beer a welcoming space for everyone; she is also the founder and organiser of Sheffield Beer Week and Indie Beer Feast.

For more information about Hop Hideout visit their website

For more information about Thornbridge Brewery visit their website

Categorized: Lifestyle, Marketing