Purpose-led drinks firm Ten Locks has launched its first own spirit brand: Pod Pea Vodka, a fresh, flavourful spirit made with 100% British peas.
We were recently sent a bottle to sample and everyone in the office was impressed with Pod Pea Vodka (40% ABV), which is made from peas. The smooth vodka imparts a subtle pea flavour, with a touch of citrus, light savoury tones and a silky finish.
The new vodka was sampled neat, over ice and with quality mixers, and on each occasion the pea-inspired spirit was well received. This is a vodka that works well on its own, but is also great in a wide range of cocktails.
Ten Locks is hoping that the new vodka will drive a new niche in this category, which remains the biggest in the world with many new entrants similarly focusing on the flavour of the raw ingredient. Pod Pea Vodka has been developed to be included on modern cocktail menus, sitting at the heart of classic serves and savoury, umami-led drinks. Its arrival has already been welcomed by Hammonds, along with Birch, Hawksmoor and New World Trading Company venues across the UK.
The decision to use peas was based on their benefits to the environment, because peas feed nitrogen into the soil, which helps to create healthier crops in the long term. Pod Pea Vodka is fermented, distilled and bottled in Manchester using a bespoke copper still.
Commenting on the launch of their own drinks brand, Becky Davies, head of commercial at Ten Locks, said: “We launched Pod Pea Vodka confident we’ve prioritised taste, flavour, and an unwavering belief that excellent ingredients can be sourced right here in the UK.
“We’re stepping out with a spirit that represents what Ten Locks stands for – a lively, truly modern drinks brand that raises the bar and inspires conversation while being tightly linked to our key brand pillars around positive change.”
The brand’s environmental credentials are further enhanced as Pod Pea Vodka’s bottles are made from sand sourced from the UK, to keep its carbon footprint low, and transition glass that would otherwise be processed further, which results in the bottle’s striking and unique green colour that may vary from batch to batch. Labels are printed on wood-free, FSC® certified paper avoiding plastics and foils.
Ten Locks has curated a portfolio of spirits from around the world striving for positive change since launch in October 2020. Ten Locks has successfully established brands such as El Tequileño, Savoia Americano, Redwood Empire Whiskey and Nusa Caña Rum in the UK with its portfolio available in 1700 on trade and retail outlets.
Pod Pea Vodka will benefit from a marketing and PR campaign throughout 2023, comprising news, sampling, trade activations and social media.
For more information visit their website: www.podpeavodka.com
Follow the brand on Instagram: @podpeavodka