It all started with water. Richmond resident Duncan Goose was inspired to start the ethical brand, One, after being caught in Hurricane Mitch in Honduras in 1998 – a natural disaster responsible for killing 20,000 people – and understood what it meant to live without access to safe drinking water.
The experience stayed with him. Four years later, he re-mortgaged his flat, quit his job and focussed full time on launching the ethical bottled water brand, One Water. The idea was simple: To sell bottled water in the UK and give away the profits to fund life-changing sustainable programmes in the world’s poorest communities around water, sanitation and hygiene – through The One Foundation.
One Gin was launched on World Water Day in 2017, to continue this journey. The idea was simple – to combine a love of beautiful, premium craft gin with a belief in making the world a better place.
One Gin was conceived out of the realisation that there was real appetite from gin lovers for a distinctive, savoury offering. The answer came in the form of one of the most loved and multi-facetted botanicals: fresh sage. A few months later, One Gin was 1 of only 20 gins selected from 379 entries in a blind tasting to win a gold award in the prestigious International Wine & Spirits Competition (IWSC).
Fast forward three and a half years and One Gin has launched its second expression, Sage & Apple, and its new limited edition One Port Barrel Rested Gin to great success.
One Gin donates at least 10% of its profit to fund life-changing, sustainable water projects in the world’s poorest communities – a cause which feels all the more relevant in these unprecedented times, when clean water and hygiene play such a pivotal role in all of our lives. So far, The One Foundation has raised over £20 million, changing the lives of over 3.8 million people, demonstrating that you can make a difference One bottle at a time, One day at a time.
Why the butterfly?
It’s been said that the tiny flutter of a butterfly’s wing can trigger a cyclone on the other side of the world. This belief – that small acts can lead to great change – is at the heart of what we do.
Global Ethics Liquor Company Limited
13-17 Princes Road
Surrey TW10 6DQ