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Three cheers for the Chancellor

The owners of an award-winning family-run cidery in Warwickshire welcomed the Alcohol Duty reform announced in the recent Budget, which they claim will help boost the growth of their business, post-pandemic.

Jolyon Olivier, who runs Napton Cidery, said that the Chancellor’s new measures around duty bands for alcohol will save their business tens of thousands of pounds a year.

The changes, which the Campaign For Real Ale (CAMRA) hailed as game-changing for the industry, will see a potential 50% cut in duty on draught and fruit ciders from 2022. In a further boost, the cancellation of the planned increase in the duty on spirits was also announced as well as a one-year temporary rate relief for retail, hospitality and leisure properties.

Chancellor Rishi Sunak’s radical simplification of the duty system reduced the main rates as well as taxing products in proportion to their alcohol content. In his Budget speech Sunak said it was: “the biggest cut to cider duty since 1923 and the biggest cut to fruit ciders in a generation.

Our alcohol duty reforms make the system simpler, fairer, and healthier. They help with the cost of living while tackling problem drinking, they support innovative entrepreneurs and craft producers, they back pubs and public health.”

Jolyon Olivier, who established his cidery in Napton-on-the-Hill six years ago with wife, Charlotte, said they were determined to pass on the cost savings to their customers.

“This is great news after a challenging couple of years in the hospitality industry. We are looking at a potential 50% reduction in all cider duty currently. This alone could save us over £30,000 a year,” he said.

“The reduction in fruit cider duty which is currently 92p per litre, is hugely positive ahead of the launch of our No5 recipe next May as the cost will have massively reduced which we can then pass onto our local customers.

The business, which started as a hobby ten years ago, now harvests, presses, bottles and distributes more than 90,000 litres of craft cider a year, using 17 types of apples from six orchards across the Herefordshire region. As well as their signature ciders, they produce perry, juices, spirits and vinegars as well as new products the team have been working on this year – including Apple Cider Brandy, canned ciders and merchandise like branded collectors’ glasses.

Further information and the shop is available at:

Categorized: Industry News