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The end of virtual events

Montgomery Group has welcomed PM Boris Johnson’s ‘Roadmap to Recovery’ as the business prepares for the return of live events in the second half of 2021. 

The company’s food, drink and hospitality division, which organises trade events including Hotel, Restaurant & Catering, International Food & Drink Event, IFE Manufacturing Solutions, Independent Hotel Show and Speciality & Fine Food Fair, has been a strong advocate for the industry over the past year – offering support and guidance to business leaders and celebrating hospitality’s many lockdown heroes.

Following a year of online events, the organiser is now looking ahead to the return of physical trade shows, with its next event Speciality & Fine Food Fair taking place on 6-7 September 2021 followed by Independent Hotel Show London on 4-5 October 2021, both at Olympia London.

Lori Hoinkes, MD, Montgomery Events

Commeting on the return of physical trade shows, Lori Hoinkes, MD of Montgomery Events, said: “Food, drink and hospitality professionals know better than anyone that online can’t compare to the power of face-to-face interaction; we’re so excited to be busy planning these two events for the second half of the year and to play our part in helping our sectors recover.

“Confidence and enthusiasm have been building in the industry and Monday’s [22 February 2021] announcement has provided another shot of optimism. We’re so happy to have the support and continued trust of brands who understand the value of these events for kickstarting business and bringing together the food, drink and hospitality community in a way that’s safe, secure and compliant with any remaining restrictions.

“We’ve seen so many innovative companies, fascinating trends and inspirational business leaders emerge over the past year and look forward to showcasing them at our upcoming events.”

Montgomery Group is also looking ahead to 2022, when events including Hotel, Restaurant & Catering, International Food & Drink Event and IFE Manufacturing Solutions are scheduled to take place concurrently at ExCeL London from 28 February to 2 March 2022.

Categorized: Event, Industry News