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St Maur takes gold in Vegas

Aristocratic entrepreneurs from Alcester are celebrating further international success for their liqueur within the first 18 months of trading.

The Las Vegas Global Spirits Gold Award becomes the latest in a series of prestigious industry accolades for St Maur Elderflower Liqueur, produced by William and Kelsey Seymour, the Earl and Countess of Yarmouth.

Chosen among 700 entries, the award now proudly sits alongside Best English Floral in the World Liqueur Awards, Great Taste Award 2 Star rating and an International Spirits Challenge Silver Award for the product, which launched during the pandemic.

Commenting on the award, the earl, the eldest son of the Marquess of Hertford who grew up at Ragley Hall in Warwickshire, said: “Perhaps, winning industry awards in North America could be considered a little bit ahead of the curve for a start-up craft drinks business from the heart of England, but we have big ambitions for St Maur as a brand and we’re not afraid to put ourselves out there.

“It’s great to win an award and to be recognised on an international level. What’s important though is this also gives us the opportunity to let people closer to home, who have not tried our drink yet, know about St Maur. ‘Gold in Vegas!’ That can’t be bad!” 

St Maur is a hand-crafted premium elderflower liqueur from the Heart of England, which originated in a drink produced for guests on the couple’s wedding day four years ago. From the recipe, to the ideas on the label, and the name itself, St Maur draws on the family’s and estate’s 1,000-year heritage.

Kelsey, the Countess of Yarmouth was equally delighted iwht the award: “There is a very obvious, but golden rule if you want to build a crafts drinks business – make sure you craft a good drink!

“Our purpose with St Maur is to offer ‘a little drop of England’s heart’ around the world, and if we are to live up to that accolade, we must make sure we offer a drink that is worthy of it. This was another opportunity to put our drink to the test, with industry experts, in one of the hospitality capitals of the world. We were delighted to win gold.”

Earl & Countess of Yarmouth, William & Kelsey Seymour, with Ragley Hall in the background

For more information visit their website