Distilling from the heart of Hampshire, V is a new, pioneering sustainable British rum producer, with a range of rums that were launched in 2024, after a five-year expedition of experimentation and refinement.
V Rum is sustainably crafted and universally adored. It is premium and sophisticated on the outside, vibrant and exciting on the inside, each taste is a voyage of the spirit.
In our ever-expanding selection, you can explore three expressions of V. Indulge in sumptuously sweet Spiced Rum; delight in crystal-clear Premium White Rum or dare to venture into the bold and powerful world of V Overproof.
However you serve it, V serves up a rum that tastes good, does good.
Sustainability is at the heart of everything we do at our new, purpose designed distillery. The majority of our equipment, including our smaller 500-litre still, is powered by 100% renewable electricity from Ecotricity; from October 2024 our new solar installation will generate 40kW of electricity.
Our 1500-litre still is steam heated, powered by bio-methane and from sustainable gas suppliers (whose emissions are off-set by CO2-reduction schemes). The hot water produced from cooling the stills is re-used in subsequent batches of V, rather than using fresh water every time.
Where possible we source ingredients and products from local providers, and we use only natural ingredients, with no artificial flavours or colourings. Although the sugar cane is imported, we source our molasses from UK sugar refineries. We are also looking at ways to use molasses derived from home-grown sugar beet.
Our bottles are made from recycled glass, but we are already working with specialists to support our transition to a more sustainable material for our products. By the end of 2024 we are planning to be using more sustainable materials (for production and recycling).
We also partner with Ecologi to support our climate compensation contributions for the emissions we cannot avoid. With Ecologi, we do two things: we plant trees for every order that is placed; we also work with them to support CO2e avoidance projects across the world.
Our commitment to sustainability will be underpinned with the production of an annual impact report, which will present our energy consumption, emissions and our the initiatives to reduce them, and our climate compensation efforts. This report will be publicly available, with 2024 (our launch year) being our first assessment year.
With our commitment to producing super smooth, stylish rums and our demonstrable commitment to the environment, we’re only just getting started.
We’re re-imagining a world of possibilities to bring new and innovative rums to the world, without costing the earth.
Contact details
V Rum
Unit 23 Parham Drive
Boyatt Wood
Eastleigh SO50 4NU
T: 023 8201 6200
E: getintouch@vrum.co.uk
W: vrum.co.uk