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New look for KEEPR’s

KEEPR’s honey-infused artisan spirits has unveiled a striking new bottle design and branding, encapsulating the brand’s natural connection to British bee conservation, beekeeping and provenance.

The brand identity, which launched on 3 March, has been applied to a contemporary bee-themed bottle that will appeal to environmentally aware consumers who are keen to support local businesses and British brands.

Made from 50 percent recycled glass, the new lighter weight bottles celebrate honey bees, British beekeeping and the brand’s infusion of 100 percent pure British honey in its spirits. The bottles also incorporate elements of the hexagonal honeycomb pattern, a unique bee-themed tapered shape inspired by the tail of a honey bee and intricate bee imagery on the bottle stopper and label.

Distilled, produced, and distributed by The British Honey Company, the KEEPR’s range includes five premium, honey-infused craft spirits, including a classic London Dry,  two fruit-infused gins, a bourbon and a spiced rum.

Commenting on the new branding and bottle design Stuart Fritz, commercial director at KEEPR’s, said: “Our new bottle is a visual celebration of our natural heartland; KEEPR’s connection to nature and the passion we have for our craft go hand in hand. The result is a premium, beautifully executed range of premium spirits that will appeal to bartenders, buyers, and consumers.

“We have worked hard to ensure the new KEEPR’s branding, bottle design and product positioning reflect our core values and their premium place in the category. The shape, look and feel, and colours have been selected carefully to represent the natural ingredients.  Furthermore, the eco-friendly elements in the new labelling and packaging include sustainable materials such as recycled paper stock for the label and 50 per cent recycled glass in a lightened bottle.”

Championing British beekeeping is at the heart of KEEPR’s honey infused spirits – they all include 100 percent pure British honey sourced from hives across the UK. All the honey is fully traceable and regularly tested to ensure its provenance.


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