Napton Cidery is celebrating a pivotal partnership with Purity Brewing, following the launch of the brewery’s new cider.
The award-winning businesses, Napton Cidery and Purity Brewing, have announced an exciting collaboration to create the brewers’ medium dry Pure Cider recipe, which is now available in pubs, bars and restaurants throughout the UK.
The partnership, to produce both 330ml cans and 50-litre kegs of the Pure Cider, marks a further milestone in the success of the family-owned Naption Cidery, which continues to expand in Napton-on-the-Hill, part of the recent £250,000 investment announced at the end of last year.
Commenting on the partnership, co-owner Jolyon said: “It’s great to have the opportunity to work with Purity in this way which is a well-known brand but they obviously believe in what we do as well. We’re both Warwickshire based and share the same values about the environment, which is at the forefront of everything we do.
“I think it also shows, from what we’ve achieved already, that we’re here to stay and the provenance and story is a strong one.”
The team at Napton-on-the-Hill, ferments, presses, bottles apples from six orchards across the Herefordshire region. They also produce limited-edition ciders and perry as well as juices, spirits and vinegars.
The business has enjoyed 103% year-on-year growth, introducing their products into more than 50 pubs and restaurants as well as securing new contracts with Spar and Co-op Midlands stores.
Pure Cider will now sit alongside Purity’s award-winning product range, including Mad Goose, Pure Gold, Pure UBU, Longhorn IPA, Lawless Lager, Bunny Hop, Session IPA, Kveik NEIPA, Organic Pure Helles, Fixie Hybrid Coffee Stout and Low ABV Purity Point Five.
Based in Great Alne, Purity was established in 2005 by Paul Hasley and James Minkin who were on a mission to: ‘brew great beer without prejudice, with a conscience and a consistency and attention to detail.’
Central to their ethos is a strong commitment to supporting the environment. Purity only uses natural ingredients; supports recycling programs and respects the local community and environment. Waste products are recycled through its unique wetland system. This sustainable ecosystem helps minimise carbon dioxide emissions, reduces energy consumption, and encourages wildlife diversity.
Andy Maddock, Purity Brewing Group’s CEO, said: “We’re delighted to be partnering with our friends at Napton Cidery. With sustainability at the heart of our business we are always keen to partner with likeminded brands and businesses who share the same passion.
“As a sustainable family run business with focus on great quality cider only 30 miles from our brewery in Warwickshire, we knew we had found the right Pure Partner. We’re looking forward to building long standing business partnership with Jolyon and Charlotte and watching our Pure Cider brand grow!”
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