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St Maur does it again

A fledgling family drinks business run by William and Kelsey Seymour, the Earl and Countess of Yarmouth, has celebrated double success at a ceremony recognising inspirational achievers across the UK.

William and Kelsey were among more than 300 finalists and guests assembled at Coombe Abbey in Coventry last week for the fourth Ladies First Professional Development Network Business Awards 2022.

They were selected from more than 270 nominations from across the UK and from as far afield as New Zealand by a panel of 18 judges at a special event in Coventry last month.

The couple first produced St Maur elderflower liqueur uniquely for their wedding guests at Ragley Hall in Alcester in 2018 before deciding to turn it into a full-time family business, launching during lockdown in 2020. 

St Maur is a versatile liqueur made for sipping on its own, and for mixing in long drinks and cocktails, from summer elderflower brunch cocktails to exquisite English Martinis which show off the drink at its best.

The wild blossoms used to make St Maur are hand-picked by William and Kelsey and their friends and family in the shadow of trees which grew when their ancestors were young. 

In the less than 18 months since its launch, St Maur had won four industry awards – The Great Taste Award 2 Star rating; International Spirits Challenge Silver Award; The World Liqueur Awards ‘Best English Floral’ and, most recently, Gold at Las Vegas Global Spirits Awards.

The LFN Awards marked a return to a live event following the pandemic, while also raising £4,000 for two West Midlands charities, St Basils and Suited For Success through an auction and raffle.

Special guests included The Lord Mayor of Coventry, Councillor John McNicholas & Lady Mayoress Dr June McNicholas; Nurse May Parsons – the nurse who gave the first ever Covid injection in Coventry and former member of The Drifters, Roy Hemmings.

Keynote speakers were Louise Oliver, President of The British Association of Women Entrepreneurs and Nicola Smyth, owner of Nicola Smyth Hair Salons and last year’s Business Woman of the Year.

Awards organiser and Ladies First Network Leader, Tracey McAtamney from Balsall Common, said after the event: “I am absolutely buzzing from such an uplifting evening, celebrating the achievements of women, men and talented young ladies from the age of 10, whilst also raising funds for our Charities Suited for Success & St Basils.”

Categorized: Industry News