The clock is well and truly ticking for anyone looking to enter their wines, beers and spirits into the fifth annual London Wine Competition, which closes its super early bird pricing on 31 August 2021.
What makes the London Wine, Beer and Spirits Competitions truly unique?
Every judge has been or is currently employed in a frontline job in the drinks industry and, where possible, will have direct buying responsibility or will be involved in commercial decision making.
Each panel of judges has at least one Master of Wine or a Master Sommelier and the competition gains international exposure via Beverage Trade Network’s international trade presence.
Medal winners have the opportunity of being featured and promoted on the London Drinks Guide, a dedicated editorial platform established to support the producers, importers and distributors that enter the competition – a great way to reach those hard-to-get-to trade buyers, who will see the entrants’ full range of products first hand.
The entrants get shelf talkers and tasting notes at no cost, which provides valuable feedback; they can also see their score breakdown by the judges’ criteria of quality, value and packaging.
Entrants will be able to enter their cocktails which will then be published on London Drinks Guide creating additional opportunities to raise the profile of the brand.
The winners will not only be promoted on London Drinks Guide but other BTN’s global guides, including New York Drinks Guide, Los Angeles Drinks Guide, San Francisco Drinks Guide, Chicago Drinks Guide, Paris Drinks Guide and Mumbai Drinks Guide.
The winners will also be published in Beverage Trade Network’s (BTN) other business-to-business media outlets, including Bartender Business, Bev Route and Sommeliers Business. BTN’s media partners will also publish the results of the 2022 competition.
How to enter the 2022 competition
Depending on what products you would like to enter you click on the appropriate links, as listed below:
- Spirits: londonspiritscompetition.com
- Wines: londonwinecompetition.com
- Beers: londonbeercompetition.com/
Key dates & deadlines for the 2022 awards
- Super Early Bird closes: 31 August 2021
- Registration closes: 28 February 2022
- Warehouse closes: 4 March 2022
- Judging date: 21 March 2022
- Winners announced: 5 April 2022
- 4 to 9 entries: 10% discount
- 10 to 14 entries: 15% discount
- 15 or more entries: 20% discount
For more information visit: londonwinecompetition.com