In 2020, friends Wynter Karo and Alice Paramiter launched Pimentae Drinks, an artisan producer of high quality ready-to-drink tequila-based cocktails.
Today, their range of award-winning Margarita cocktails comprises four varieties, including Grapefruit, Spicy, Cucumber and Tommy’s – available in single serve cans (125ml), 50cl bottles and 5-litre boxes.
This company was recently brought to our attention when we were contacted by Pimentae’s PR agency on the occasion of their deal with Picturehouse Cinemas, where the Spicy Margarita will be available on-tap, initially at five locations including Brixton, Ealing, Clapham, York and Edinburgh.
A gift pack of Spicy Margaritas arrived and they were immediately put to chill in the fridge. Several hours later they were ready to sample and the taste was as impressive as their stunningly designed branding and packaging.
Pimentae’s Spicy Margaritas (14.5% ABV) are a blend of El Sueno Blanco Tequila, agave, lime, Scotch Bonnet and jalapeño.
The perfectly balanced ingredients delivered a smooth Margarita experience; the gentle kick (if that’s not an oxymoron) of the chilli and jalapeño, for an outstanding mouthfeel, followed with the acidity of lime for a very satisfying finish.
With the continued strength of the RTD sector in the UK, set to grow by over 16% (2024-2030), Pimentae is extremely well-placed to quench the thirst of increasing numbers of consumers who are looking to drink less alcohol, but when they do they want a quality experience.
We look forward to seeing what the next five years brings for these enterprising friends who have all the right ingredients for success.
For more information visit their website