Manchester-based Beer Piper, the UK’s number one company in beer line cleaning, is investing over one million pounds into the business as it consolidates its dominant position in the hospitality sector, which with enable to the company to move to new premises and buy additional equipment.
The company will move to enlarged premises at Trafford Park, Greater Manchester, and will invest over £100,000 in new manufacturing equipment to ensure they retain their premier position, providing essential services to pubs, bars, hotels and restaurants across the UK.
Beer Piper is also investing significantly in branding, marketing and PR, which will include a refreshed brand identity and a redesigned website, along with an enhanced social media presence, which will underpin the marketing campaign.
During the pandemic Beer Piper, which uses advanced high tech systems to enable landlords and hospitality owners to clean their beer lines so they can serve perfect pint after perfect pint, started to provide advice to the sector as it adapted to the strict lockdown rules.
As the hospitality sector continues to emerge from what has been an extremely challenging time, Beer Piper has remained available to help customers get their venues re-opened, whilst also helping them to save money and eliminate waste.
As well as expanding into a new site, Beer Piper has promoted long-standing team member, Jan Kristian, to MD. Jan has been with Beer Piper since 2018 when Beer Piper was purchased by Dovefield Limited.
Jan’s role at Chemisphere was production manager. Due to his technical skills, he was transferred to Beer Piper and his task was to finalise a new range of beer line cleaning machines, which will incorporate functions not yet seen in the market.
Commenting on the significant investment, Jan Kristian, MD at Beer Piper, said: “For obvious reasons, the past two years have been very tough on everyone in the hospitality industry.
“As a business, we made the firm decision to provide support to our customers as they closed their bars and restaurants due to Covid, and focus on assisting them where possible to ensure the longevity and preservation of their beer lines.
“After that, we focused on troubleshooting and providing key advice to the industry to ensure they could adapt to the changing landscape.
“The pandemic cemented Beer Piper as a vital part of the industry and created an even stronger bond of trust between us and our customers. We are all in it together and by installing Beer Piper systems, we can save bar managers time, money and waste, all of which are crucial as the sector adjusts to the new normal and rides the constant challenges of increasing prices, bills, staff shortages and quality issues.”
The move to the new premises will see Beer Piper, which currently employs 20 people, shares space with their parent company, Chemisphere UK, which also provides a service for the hospitality industry with an unrivalled range of cleaning and hygiene products.
For more information visit their website: www.beerpiper.co.uk