We’re delighted to announce that the tenth London Competitions are now open for entries, marking an important milestone in what have become established as a leading drinks competition, recognising the spirits, beers and wines that not only deliver exceptional quality but also stand out in an increasingly competitive global market.
Over the past decade, the London Spirits, Beer and Wine Competitions have built a strong reputation as some of the industry’s most commercially relevant drinks awards.
From emerging craft distilleries, wineries and breweries to internationally recognised brands, producers have used the competitions as a way to gain independent validation from the people who influence purchasing decisions every day — bartenders, buyers, importers, distributors, and hospitality professionals.
Unlike many traditional competitions, which focus solely on blind tasting, the three competitions evaluates spirits through a commercial lens. Every entry is judged on three criteria that matter in the real world: quality, value and packaging.
And importantly, those evaluations are made by professionals who understand what actually sells. The judging panel includes leading bartenders, drinks buyers, distributors, importers and hospitality experts — people whose recommendations, listings, and buying decisions shape what reaches consumers.
For many producers, winning at the London Competitions has become far more than a medal; it serves as a practical business tool — helping support distributor conversations, strengthen retail pitches, build confidence with on-trade buyers and create meaningful marketing opportunities long after judging has finished.
Super Early Bird Entries Open
As brands begin planning for 2027 growth, many are looking for ways to strengthen credibility and stand out in a crowded market.
Third-party validation continues to play an important role, particularly when entering new export markets or approaching new trade partners.
By entering now producers can secure the best pricing through Super Early Bird rates while planning their entry well ahead of deadlines.
Entering early also provides more flexibility — from organising logistics and product shipments to preparing sales and marketing strategies around results.
And for producers already planning their calendars, there is no rush to ship immediately. You can enter now and ship later.
Having been one of the event’s media partners for five years we heartily recommend entering this competition if you produce spirits, wines or beers and are looking to raise the profile of your company and brands.
Good luck!
ENTER THE LONDON SPIRITS COMPETITION HERE
ENTER THE LONDON BEER COMPETITION HERE
ENTER THE LONDON WINE COMPETITION HERE