For the 2027 London Competitions there is another compelling reason to enter and to take advantage of the early bird discounts whose deadline is 31 August 2026.
Every company that enters the the 2027 London Spirits, Wine or Beer Competitions will now receive a Buyer Market Intelligence Report.
The organisers of the competitions are committed to making the events as beneficial as possible to every entrant, which is why they have introduced what they believe is a unique feature for drinks competitions anywhere in the world.
Buyer Market Intelligence Reports will be compiled from surveys completed by the competitions’ judges during the judging process.
The reports will provide essential market intelligence, which go beyond the medals and scores, to provide producers with practical commercial insights into what drinks buyers are purchasing, listing and looking for across the UK and international markets.
What will make these reports unique is that the market intelligence will not only be based on the opinions and priorities of buyers, but will also be drawn from the professional insights of the wider judging panel.
The judging panels include importers, distributors, retailers, sommeliers, restaurant buyers, spirits directors, hospitality buyers and independent merchants.
In addition to evaluating the products, the judges will complete a short buyer survey covering current purchasing behaviour, category trends, pricing, packaging preferences, sustainability and emerging market opportunities.
The result will be a comprehensive report that will reflect the real-world commercial sentiments of professionals working across the drinks trade.
What the reports include
The Buyer Market Intelligence Report includes insights across a wide range of commercial topics, including:
• Buyer purchasing priorities when evaluating new spirits
• Fastest-growing spirits categories and styles
• Packaging and format trends
• Price point demand across different trade channels
• Categories buyers are actively looking to purchase
• Categories buyers are reducing or discontinuing
• How buyers discover new spirits
• Sustainability factors influencing purchasing decisions
• The biggest commercial opportunities for distilleries entering the UK market
Whilst the medals awarded at these annual competitions demonstrate the quality of the drinks products, the market reports will provide practical intelligence that can help drinks producers to make more informed business decisions, better align their products with market demand and become even more successful.
A decade of success
Over the past decade, the London Spirits, Beer and Wine Competitions have built a strong reputation as some of the industry’s most commercially relevant drinks awards.
From emerging craft distilleries, wineries and breweries to internationally recognised brands, producers have used the competitions as a way to gain independent validation from the people who influence purchasing decisions every day — bartenders, buyers, importers, distributors, and hospitality professionals.
Unlike many traditional competitions, which focus solely on blind tasting, the three competitions evaluates spirits through a commercial lens. Every entry is judged on three criteria that matter in the real world: quality, value and packaging.
And importantly, those evaluations are made by professionals who understand what actually sells. The judging panel includes leading bartenders, drinks buyers, distributors, importers and hospitality experts — people whose recommendations, listings, and buying decisions shape what reaches consumers.
For many producers, winning at the London Competitions has become far more than a medal; it serves as a practical business tool — helping support distributor conversations, strengthen retail pitches, build confidence with on-trade buyers and create meaningful marketing opportunities long after judging has finished.
Super Early Bird Entries Open
By entering now producers can secure the best pricing through Super Early Bird rates while planning their entry well ahead of deadlines.
Entering early also provides more flexibility — from organising logistics and product shipments to preparing sales and marketing strategies around results.
And for producers already planning their calendars, there is no rush to ship immediately. You can enter now and ship later.
Having been one of the event’s media partners for five years we heartily recommend entering this competition if you produce spirits, wines or beers and are looking to raise the profile of your company and brands.
Good luck!
ENTER THE LONDON SPIRITS COMPETITION HERE
ENTER THE LONDON BEER COMPETITION HERE
ENTER THE LONDON WINE COMPETITION HERE